Event Details

Kerry's annual Taste Charts are your go-to toolbox for long-standing flavor favorites, soon-to-be discovered taste quirks and future taste trends.

In this session, join Amy Devitt, Kerry's Activation Marketing Manager, for:

• A presentation of the Taste Charts, forecasting the trending flavors for 2024 across Savory, Sweet, Salty Snack & Beverage

• An overview of five consumer & market macrotrends that are driving food & beverage category growth

Here is how Kerry describes its Taste Charts:

Ready for Tomorrow's Tastes?

Are you ready to innovate for tomorrow and future-proof your next idea or product launch? Don't go any further without immersing yourself in an insight-packed 2024 Kerry Taste Charts. These charts are your go-to resources — full of future taste trends, longstanding flavor favorites and soon-to-be-discovered taste quirks. These insight-driven toolboxes of flavors will give your next innovation serious competitive edge. And, for the first time, the 2024 Taste Charts are fully interactive — so you can explore faster and more intuitively with a laser focus on your exact location and category.

Let's Unlock Endless Possibilities

The taste charts give you a window into how tomorrow will taste. Our on-the-ground experts built the charts from the most robust and far-reaching data and expert opinions. We gathered preferences and perspectives from across 150 global locations, using proprietary insights, menu trends, product launches and media buzz. Plus, we drew from our own science-led innovations and discoveries from collaborating on thousands of new product launches. The result is a credible, dependable and inspiring toolkit to spark your next breakthrough creation.

Join us on April 3 for a fascinating and informative explanation on what flavors and kinds of products consumers are demanding in 2024.