Market share is king for brands across the business world, including our Good Food and Natural Products industry. Brands can succeed, of course, without dominating their product category. But if you want your brand to get big… really big… and make money… lots of money… then becoming one of the biggest names in your product category is your goal.

There is no magic, one-sized-fits-all formula for increasing market share, which usually means out-competing other companies that are seeking to become the category's big dog.

That's why Naturally Chicago — on Wednesday, February 1 from 3 p.m. to 4 p.m. — is presenting a free webinar titled "Market Share is King." This webinar will feature CEOs of leading brands which have figured out how to dramatically grow their market share. Participants will learn about the different drivers of market share growth, strategies, and tactics enabling the featured brands to win in their respective categories.

Kicking off the presentation is Simon Cutts, Senior Director of Retail Partners at SPINS. He will discuss ways that companies can grow their market share from the perspective of SPINS, the leading provider of data for the Good Food and Natural Products industry and a co-founder of Naturally Chicago.

Leading the following panel conversation is Naturally Chicago Board member Jean-Pierre Comte, who as President of Barilla Americas has led the Italy-based pasta company to #1 in this hemisphere. He is joined by Tracey Halama, CEO of Vital Proteins and Naturally Chicago Board member; Pete Maldonado, Co-Founder and CEO of Chomps; and Clara Lalouh Paye, Founder/CEO of UNiTE, which describes its product as the world's best-tasting protein bar.

Naturally Chicago Managing Director Jim Slama will moderate.