Join us on Tuesday (January 17) at 3 p.m. central for "Navigating Trade Spend to Defend Gross Margins," our free webinar on a matter that is of crucial importance to brands seeking to grow presence and sales in retail outlets.
Trade spend — a crucial budget item — is a blanket term for the expenditures (known as slotting fees) that brands must undertake to get shelf space in retail stores, and other spending to persuade those stores to single out their products for promotion.
Getting trade spend right is both art and science, and we are pleased that our webinar features CPG leaders who have expertise managing this complex line item. Sikich Partners Bobby Achettu, a Naturally Chicago Board member, and Robert Razo will start the session with a training on trade spend. He then will facilitate a discussion with Amy Haas, CFO of Simple Mills, and Tim Bosslet, Senior Vice President of Finance at CHOMPS.
Amy, Tim and Bobby have all seen the opportunities trade spend can provide when done right, and the dangers when not managed correctly. Click the button below to learn more and register for free.